When you decide to launch an online business, you can quickly find yourself putting all of your energies towards getting a good ranking for the website in the search engines. Search engine optimization (SEO) can become an all consuming activity a goal with ever moving goal post. However, when engaged in SEO for your site, you should be diligent with the techniques you use so as not to get penalized by the same search engines that you want to increase your exposure in. Resist temptation and keep reminding yourself what works, what does not and the cost of total wipeout should you be caught out being naughty naughty…
1. Spammy guest blogging
Guest blogging has been one of the major pillars of SEO for the last four years or so. However, if you are overusing them or sacrificing quality in order to gain links, you should stop. STOP NOW! You should know the limits when it comes to legitimate guest blogging and guest blogging that looks like spam to the search engines. Google has already tightened the penalties when matters related to spammy guest blogging are concerned.
2. Keyword stuffing
Getting the right keywords it he right places is a fundamental to your ranking in the search engines. However, if you are the kind of person who stuffs the keyword at every sentence at the expense of readability, then you are spelling disaster for your website’s visibility. No search engine likes articles that do not make sense for humans to read. Always keep in mind that the articles you write are for humans consumption and not for search engines to indigestion. Feel free to check out our articles on human readability and machine readability for more on readability.
3. Optimized anchors
For over a decade, the use of optimized anchors has been a staple of SEO. The bad news is you can no longer use them to the degree you once could. The days of nailing a site with a bunch of exact match link are gone. If you attempt to use optimized anchors nowadays, you are asking for a slap from Google… You should instead use a blend of naked URLs, branded URLs or better still, a diversity of longer phrases that have links in them. See our articles on anchor text diversity.
4. Plagiarised content
If you wish to go nowhere with your website efforts, then try to use copied content. Nothing beats content that is original on the web. Spammers and those who are good at black hat SEO tactics heavily copy content and post it on their websites. The content quantity may vary. In some cases, it is large portions while in other instances it is just in small portions. Search engines ban websites that copy from others. If you copy and get caught, you will likely face a ban, and it may take several financial quarters to escape these typically stiff penalties.
5. Buying and selling links
When a credible website links to another, it typically results in improvements in the latter sites rankings. Search engines are now very good and assessing the validity of these links based on numerous characteristics. Some website owners try to cheat the search engines by buying links from others or indeed selling links to other sites. If a search engine detects that the links you have at your website are not organic, you will likely receive a 30 or 60 position ranking penalty with a glass ceiling on recovery.
You need help?
If you are of the opinion that SEO should be white hat and as natural as possible, then try our seo software for small business. It’s also very helpful to big businesses :). Together, we will walk down the success road until we get at the top of the search engines.