SEO and Website Hierarchy

Posted by & filed under Architecture, SEO Tips.

mayan-pyramid-b&w-by-juan-francisco-vigorena Photo by Juan Francisco Vigorena

The implementation of a solid website hierarchy strategy is fundamental to both an intuitive user experience as well as optimal search engine rankings for all sites. The term hierarchy can be broadly defined as how we categorise things in order of their perceived importance. We apply hierarchical structures to all manner of things, from the …   

Leveraging Systems of Categorization for SEO

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Signal to Noise Ratio - Jelly Baby

People usually have a reason for visiting a site, whether they found it in relevant search results or clicked on a link from another website. Whether or not the site is successful in meeting the visitors needs on any particular visit is strongly contingent on how well the content is organised and presented to the …   

Inline Link Diversity

Posted by & filed under Architecture, Links & Link Building, SEO Tips.

Inline Link Diversity

With the release of the latest iteration of Google’s organic search algorithm, Penguin, it has become increasingly important for webmasters to increase the diversity of their onsite inline anchor text. However to address these issues webmasters must first audit their existing anchor text throughout their website and hence have a solid understanding of the types …   

The Importance of Usability and Content, and Their Impact on SEO

Posted by & filed under Architecture, Infrastructure, SEO Tips.

Writing content specifically for websites is not without it’s challenges. The author needs to make sure that the content is engaging as well as informative enough to generate viewers’ interest. At the same time the content needs to be unique. Whilst this might not appear to be that difficult apparently, things are always easier said …   

Why Your Website Hierarchy May Be Killing Your Business

Posted by & filed under Architecture, SEO Tips.

mayan-pyramid-b&w-by-juan-francisco-vigorena Photo by Juan Francisco Vigorena

Any website that has contains more than a few pages, by default uses some kind of structure to organize such content. Most websites use relations within the content to group content in to an easy to follow structure so that a website visitor can easily notice related content. These content arrangements are what experts refer …