Posted by & Posted in: SEO Tips, Social Signals.

Morning coffee with Google+ Yuri Samoilov
Photo by Yuri Samoilov

Google has been trying to further personalise the Internet through the way it displays its search results for a number of years now, and the latest development in this area is the increasing significance of Google+ authorship in the search results. You may have already seen these tags in action throughout search results if you have seen a face and a name next to any particular search result. These results are often at the top of the listings as early adopters of these new tags have been rewarded accordingly by Goggle. Therefore if you are a blogger, or have a blog on your site, the inclusion of such tags is likely to be of high importance to your site as well as your personal reputation and identity as a blogger or contributor.

Google introduced authorship tags and their associated reward mechanisms to create the catalyst for higher quality content. All bloggers, writers and contributors want to improve their reputation and perception of expertise and this gives them an opportunity to do so. Users who find their work valuable and useful are much more likely to recall their names and faces rather than just their names, thus the contributors reputation and repeat visits will improve over time so long as they maintain the level of quality and relevance in their work.

There are several ways to implement authorship tags depending on where your work is posted. If your site is a WordPress site then you are in luck as there is a plethora of Authorship plug-ins, which are easy to install and almost automate the process of implementing such tags for each new post you make. Here is a list of the most popular plug-ins out there to get you started:

  • ‘Google authorship for multiple authors’ plugin
  • Demansey Marketing rel=author plugin
  • Authorsure rel=author WordPress plugin
  • Allow Rel=Author and HTML WordPress Plugin

If your site is not built on WordPress then you will have to implement authorship tags for each of your contributors manually. The first step is for each of your contributors to create and/or update their Google+ profile pages. Then for each of their posts you will have to add a rel=author tag in the header linking to their Google+ profile. Last but not least each contributor must link their Google+ profile page to their corresponding author bio page on your site to authenticate this link for Google’s purposes.

As you can see there are a number of ways to take advantage of the new Google authorship functionality to build your reputation and your subsequent visits over time. Try Paradox, our SEO Software for free and gain leverage from this and many other SEO aspects.


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