Your acquisition target claims $2M organic traffic value.Is it real?
ParadoxSEO turns raw data into commercial judgment. Not another dashboard of metrics — a clear verdict on what to do and why it matters.
Acme Corp Acquisition Target
Analysis completed 2 hours ago
Requires remediation
42% of traffic from 3 pages
Single point of failure. Algorithm update could wipe $840k value.
Traffic value overstated 35%
Branded traffic inflates metrics. True defensible value: $1.3M not $2M.
$1.2M upside identified
15 quick wins could double traffic within 6 months post-acquisition.
Executive Summary: Proceed with acquisition but negotiate $700k reduction to account for technical debt and overvalued traffic.
The Problem
Tools Give You Numbers.
Decisions Require Judgment.
You have Ahrefs. You have Semrush. You can see the metrics. But what should you actually do? And what happens if you don't?
Investors Value What They Can't Verify
That $2M organic traffic claim in the CIM? No one's validating it. By the time you realise it's inflated, the deal's closed.
Every Audit Is Different
Your team delivers 10 audits a month. They're all different depths, different scopes, different quality. Your brand reputation is inconsistent.
The Board Wants Answers, Not Data
"How's SEO going?" You send a spreadsheet. They wanted: "We'll capture $400k new revenue by fixing these 3 things."
Percentage Scores Mean Nothing
"85% SEO Score" while your robots.txt blocks Google. Binary pass/fail on critical issues is infinitely more useful than arbitrary percentages.
The Difference
What Tools Tell You
Ahrefs, Semrush, etc.
- •Domain Rating: 48
- •Organic Keywords: 2,847
- •Traffic Value: $34.8k/mo
- •Referring Domains: 156
"Okay... so what do I do with this?"
What You Actually Need
Commercial judgment
- !Critical: 2 broken canonicals blocking 40% of pages
- !Risk: Traffic value overstated by 35% (branded queries)
- +Opportunity: $120k recoverable with 3 quick fixes
- →Verdict: Fix canonicals before acquisition closes
"Now I know exactly what to do."
The Solution
The 301-Aspect Framework
A comprehensive SEO audit framework modernised for 2026. Entity-first SEO, AI visibility tracking, and governance maturity — all in one systematic approach.
Health Check
Technical fundamentals that must work
Competitive Analysis
Position vs market and competitors
Governance
Operational capability and maturity
Gate-Based Scoring: Pass or Fail
Forget arbitrary percentage scores. Our gate-based system reflects how SEO actually works: some things must pass before others matter.
Critical Gate
ALL must pass or everything else is irrelevant
Essential Gate
>90% pass required to proceed
Important Layer
>80% for Grade A
Excellent
Good
Functional
Issues
Critical fail
How It Works
From Domain to Deliverable
in Minutes
No more hours of manual data pulling. Enter your domain and let the 301-aspect framework do the heavy lifting.
Enter Your Domain
Input your domain and we automatically connect to Ahrefs, run crawls, and pull all relevant data in minutes — not hours.
- Auto-crawl up to 10,000 pages
- Ahrefs data integration
- GSC connection (optional)
Choose Your Dashboard
Select the view that matches your use case: Diagnosis for audits, Comparison for competitive analysis, Progress for tracking, or Commercial for pitches.
- 4 dashboard variants
- Same data, different lens
- Export to PDF/Excel
Get Actionable Output
Receive a gate-scored audit with clear pass/fail status, prioritised actions, and boardroom-ready visualisations you can share with clients.
- Gate-based scoring
- Prioritised action list
- Client-ready reports
Four Dashboards, One Truth
Same underlying data, visualised for different audiences and purposes.
Diagnosis
What's broken?
For: Client team
Comparison
Where do we stand?
For: Strategy
Progress
Are we improving?
For: Ongoing client
Commercial
What's the prize?
For: Budget holder
Trusted by SEO Professionals
“ParadoxSEO cut our audit time from 40 hours to 8. The gate-based scoring finally gives clients something they can understand and act on.”
“The PE due diligence package saved us from a bad acquisition. Found $2M in organic traffic value that was at risk due to technical issues.”
“Finally, a governance framework that makes sense. We can actually track if SEO recommendations are being implemented across our portfolio.”
Pricing
Simple, Transparent Pricing
Start with a free audit. Upgrade when you're ready to scale.
Starter
For solo consultants and freelancers
- 3 audits per month
- MVHC Health Check
- Diagnosis Dashboard
- 1 team seat
Pro
For growing agencies
- 10 audits per month
- Full 301-aspect audits
- All 4 dashboards
- 3 team seats
- Progress tracking
Agency
For established agencies at scale
- 30 audits per month
- White-label reports
- API access
- 10 team seats
- Priority support
PE/VC Due Diligence or Enterprise?
Need deal-based pricing, unlimited audits, or custom governance frameworks? Let's talk.
Ready to Transform Your SEO Workflow?
Start with a free audit. No credit card required. See the 301-aspect framework in action on your own domain.
Or schedule a demo if you'd prefer a walkthrough.